Since 2022, carriers require businesses to register their brand and texting campaigns. Unregistered traffic gets filtered and eventually blocked; registered traffic gets higher throughput.

Peer to peer texting means a real person sends and answers each message, so it stays conversational and personal.

What makes a good B2B text?

Short, personal, identifies you, one clear call to action, good timing and an opt out.

Long messages, odd hours, sketchy lists, ignoring opt outs, a salesy tone and too many messages.

How do I measure a texting campaign?

Track delivery rate, response rate, click through, conversion, opt out rate and cost per result, and A/B test.

Guides · Text

10DLC & P2P texting that works

Register your brand and campaigns for 10DLC or your texts get filtered and eventually blocked. Then send short, personal messages that identify you, have one clear call to action and always offer an opt out. Measure delivery, replies and opt outs, and A/B test.

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10DLC: register or get filtered

Since 2022, carriers require you to register your brand and your campaigns, meaning your use cases. Unregistered traffic gets filtered and eventually blocked. The upside of registering is higher throughput. It's paperwork, but it's the cheapest deliverability win you'll ever get.

What peer to peer texting is

Peer to peer, or P2P, texting means a real person sends and answers each message. It's conversational and personal, and it's great for reaching decision makers on mobile, which is where a lot of them live now.

How to write texts people reply to

Keep it short.
Make it personal.
Identify yourself.
Give one clear call to action.
Time it well.
Always offer an opt out.

The don'ts of B2B texting

Don't send long messages.
Don't text at odd hours.
Don't buy sketchy lists.
Don't ignore opt outs.
Don't sound overly salesy.
Don't overdo the frequency.

How to measure success

Measure texts with these numbers:

Metric	Why it matters
Delivery rate	Shows whether carriers are letting you through
Response rate	Shows whether people care
Click through	Shows whether your call to action works
Conversion	Shows whether it moves the business
Opt out rate	Shows whether you're annoying people
Cost per result	Keeps the program honest

A/B test your messages and keep what works. Text also works best alongside other channels: integrate it with email, phone, events and content syndication for multi touch demand gen.

FAQ

What is 10DLC?: Since 2022, carriers require businesses to register their brand and texting campaigns. Unregistered traffic gets filtered and eventually blocked; registered traffic gets higher throughput.
What is P2P texting?: Peer to peer texting means a real person sends and answers each message, so it stays conversational and personal.
What makes a good B2B text?: Short, personal, identifies you, one clear call to action, good timing and an opt out.
What should I avoid?: Long messages, odd hours, sketchy lists, ignoring opt outs, a salesy tone and too many messages.
How do I measure a texting campaign?: Track delivery rate, response rate, click through, conversion, opt out rate and cost per result, and A/B test.

Sources

Written by Sebio DelaPena. Last reviewed: October 2026

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